Esports franchise reveals new clothing line for fans ahead of the 2019 Overwatch League season; portion of proceeds supporting young people with disabilities
November 16, 2018 (TORONTO, CANADA) — On the heels of their global brand launch last month, Toronto’s expansion team competing in the Overwatch League, the Toronto Defiant, have launched a limited-edition streetwear collection. The 10-piece fan-fan-focused collection includes officially branded merchandise available only until Dec 31, 2018.
A portion of the proceeds will go to Ability Online — the first social media technology platform for young people with disabilities to connect with each other and the world around them.
“This is all about giving our fans early access to Defiant gear so that they can wear their pride and excitement on their sleeves ahead of the 2019 Overwatch season, while supporting a great charity,” said Chris Overholt, President and CEO of OverActive Media. “Our fans have been so amazing throughout this entire process. Whether it’s the engagement online via our social channels, or the tremendous energy they brought to our brand launch, we are excited to be offering them another opportunity to connect with their new hometown team.”
“Ability Online has spent 28 years focusing on member engagement in a safe and supportive online community, and being selected as the recipient of the proceeds from the Toronto Defiant apparel launch is a wonderful holiday gift for our members,” said Michelle McClure, Executive Director, Ability Online. “Technology can truly be the great equalizer, bringing together unlikely partners for all the right reasons!”
Fan items for sale include: Men’s Sigil White Tee, Women’s Sigil White Tee, YYZ DEF Black Tee, Defiant Canteen, The Pack-Jack, Defiant Blackwatch Cap, The “Crew”-neck, Representative Pullover, and a Defiant Zip-Up.
Fans wanting to explore and purchase merchandize can visit: https://torontodefiant.store
The Overwatch League is the first major esports league to feature city-based teams. Twelve franchises were selected for the inaugural season, with another eight added this year, including the Toronto Defiant. Built from the ground up for online and team competition, Overwatch has over 40 million players.
About Toronto Defiant:
Toronto Defiant, one of 20 esports franchises selected to compete in the Overwatch League, is owned by OverActive Media Group Inc., a Toronto group headed by tech entrepreneur Sheldon Pollack, venture capitalist Adam Adamou, and the Kimel family, led by Michael Kimel as principal owner. Kimel is a co-founder of the Chase Hospitality Group and an investor in the Pittsburgh Penguins. Toronto has been placed in the Atlantic Division, and will compete for the Overwatch League championship when the 2019 season starts on February 14, 2019.
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